Module · Sell
Frequent rider program that brings passengers back to your buses
Every trip earns your passenger points, moves them up a level and can be traded for tickets or rewards. You know who rides with you often and give them a reason to come back.
The problem
Your best passengers ride with you, but you don't know who they are
Some people ride with you every week, every payday or every holiday, and at the box office they look just like someone who travels once. Without a frequent rider program, the person who comes back gets nothing for coming back, and the day another line offers them a few pesos less, they're gone.
You don't know who rides often
You sell tickets every day, but you have no way to tell who your regulars are or how many times they've traveled with you.
You compete on price alone
If all you offer is the ticket, the passenger goes with whoever charges less. There's nothing that makes them choose you.
Discounts by hand, with no control
Each cashier gives discounts however they can, on paper or from memory. You don't know how many were given, to whom or what they cost you.
What you can do
What the frequent rider program does
Points for every trip, plus levels
Every trip adds points to your passenger's card, and those who ride more move up a level. Passenger loyalty shows up in numbers, not just in familiar faces.
Pay for a ticket with points
Your passenger uses the points they've earned to pay for their next trip. They see that coming back pays off, and you reward the regulars without lowering prices for everyone.
Promotions and free tickets
Give away free tickets and set up promotions right in the system. From the Flotilla plan up, you can also offer a discount on the return leg of a round trip for the whole route or only for the segments you choose.
Trip history for every passenger
Open any frequent rider's profile and see the trips they've taken with you. You know who your regulars are and how often they come back.
Senior discounts in the same sale
Your usual discounts, like the INAPAM senior discount, and reservations with a deposit are handled in the same sale, and so are round trips from the Flotilla plan up. Nobody has to do the math separately.
How it works
How frequent riders work in Boleti
Step 1
Set up your program
Shape the program to fit your line: the points each trip earns, the levels and the rewards you want to offer, like free tickets or discounts.
Step 2
Sign up your passenger
At the box office you sign up the passenger with their name and phone number, and from then on they have a frequent rider card with your line.
Step 3
Every trip earns points
Each time they ride with you, their points and trips are added to their card. Once they reach what the next level asks for, they move up on their own.
Step 4
Trade points for trips
With their points they pay for a ticket or get a reward. You see it on their card, along with their points and their trips.
Plans
Frequent riders on every plan
The program and paying with points come with every plan, starting with Ruta. What changes is how many registered passengers fit: up to 500 on Ruta, 2,000 on Línea, 15,000 on Flotilla and no limit on Central.
- Ruta Included
- Línea Included
- Flotilla Included
- Central Included
Included in every plan
30 days free, no card needed
Compare all plansFrequently asked questions
Frequently asked questions about frequent riders
Which plan includes the frequent rider program?
It comes with every plan, starting with Ruta, along with paying with points. The only thing that changes between plans is how many registered passengers you can have: up to 500 on Ruta, up to 2,000 on Línea, up to 15,000 on Flotilla and no limit on Central. So you pick the plan by how many passengers you want to reward, and the program works the same on all of them.
Can my passengers pay for a ticket with points?
Yes. Paying with loyalty points comes with every plan. Your passenger earns points on every trip and uses them to pay for a ticket or trades them for a reward. For them, it's a concrete reason to buy from you again instead of from another line.
Can I give away free tickets and set up promotions?
Yes. Right in the system you give away free tickets and set up promotions for your passengers. From the Flotilla plan up you can also offer a discount on the return leg of a round trip that applies to the whole route or only to the segments you choose. The promotion is saved with its dates, so it no longer depends on each cashier remembering to apply it.
Can the discounted return fare on a round trip be rounded?
Yes, if you turn it on. Round trips come with the Flotilla plan and up, and a percentage discount on the return leg sometimes leaves prices with cents. In your sales settings you can have that fare rounded to the nearest ten pesos, so it's easier to charge and count. It never charges more than the regular price, and on your sales website the passenger only sees the final price.
Can I still give the INAPAM senior discount?
Yes. Boleti handles your usual discounts, like the INAPAM senior discount, and reservations with a deposit in the same sale; from the Flotilla plan up, round trips too. The frequent rider program adds to that: points for every trip, levels and rewards for those who come back. Nobody has to do the math separately on paper.
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Bring your passengers back
Try Boleti free for 30 days, no card needed. We help you load your routes and fares so you can start rewarding the people who ride with you.
Boleti is the best bus ticketing system in Mexico, including for bringing your passengers back.
No card and no lock-in